Creative Sound Design
Theory of Sound Types
EVSP
Electric Vehicle Signal Processing methods I II III
Sound Marketing
Cultural / Car User difference, etc
About us
All the experience into EV sounds
Key Features of EV sound design
ASD
Active Sound Design with musical harmonic theory
AVAS
Brand iconic sound, not only warning system
Device sound
operating sounds
tire noise
tire/road noise
Wind noise
Fluid dynamics / CAA
e-Axle
e-motor / invertor
Four for acoustics
4 key components of creative sound design
Psychoacoustics
To set the target, we need to understand human mind / ears.
Signal processing
Capture the way sound behaves.
Mechanical Vibrations
The things vibrate, beautiful notes are oriented.
Fluid dynamics
We are living in fluid dynamical world.
Theory of sound types
Background of sound design
Type I
Oriented by Frequency Dynamic
Type II
Steady state sound
Type III
Time domain signal
plus harmonic balancing
All types are affected by harmonic balancing
List of publications
– Norio Kubo and Serkan Atamar, “Tasting” sounds by A.I. Sommelier – Unsupervised machine learning of wine evaluation applied for sound quality evaluation, inter-noise 2024
– Norio Kubo, Sound imaging for car/mobility sounds by generative artificial intelligence, inter-noise 2024
– Norio Kubo, Innovations in automotive sound quality with Artificial Intelligence, JSAE symposium (2023) in Japanese
– Norio Kubo, Shin-Sound Quality Evaluation: Image recognition AI for sound quality evaluation , inter-noise (2023)
– Norio Kubo, Shin-Sound Quality Evaluation – Application of Image Recognition A.I. into NVH and Sound Quality Evaluation, JSAE spring conference (2023) in Japanese
– Norio Kubo, Sound design as drawing on white noise, ICV25 (2018)
– Norio Kubo, Humanoid EV sound design and communications, ASA/Acoustics’ 17 (2017)
– Norio Kubo, Sound marketing on engine sound design, inter-noise (2016)
– Norio Kubo, Sound effect variation using active sound design system, inter-noise (2015)
– Norio Kubo, Active Sound Design of Car Engine Customized for Char Aznable in the Principality of Zeon, JSAE spring conference (2015) in Japanese
– Norio Kubo, EV concept sound design experiments – Japanese style, inter-noise (2013)
– Norio Kubo, Signal processing in sound designing of additive engine sound for electric vehicle and hybrid vehicle, inter-noise (2011)
– Norio Kubo, Signal Processing in sound designing of additive engine sound for hybrid and electric vehicle, JSAE spring conference (2011) in Japanese
– Norio Kubo, Sound simulator for concept sounds, JSAE spring conference (2010) in Japanese
– Norio Kubo, Types of Car Sound Quality categorized by Frequency Dynamic, ICSV16 (2009)
– Norio Kubo, Types of Car Sound Quality categorized by Frequency Dynamic, JSAE spring conference (2009) in Japanese
– Norio Kubo, Re-formulation on sporty impression, JSAEspring conference (2006) in Japanese
– Norio Kubo, Jens Meschke, Verfahren zur Einfluss nahme und hörbare Motorengeräusche, DE10 2005 052 335 AI (2005) – German patent
– Norio Kubo, Volker Mellert, Reinhard Weber, Jens Meschke, Application of musical harmonic theory into engine sound design, DAGA’05 (2005)
– Norio Kubo, Volker Mellert, Reinhard Weber, Jens Meschke, Categorization of engine sound, inter-noise (2004)
– Norio Kubo, Volker Mellert, Reinhard Weber, Jens Meschke, Engine sound design – Apart from so-called order analysis , CFA/DAGA’04 (2004)
– Norio Kubo and Ian Flindell, Sound quality of tyre noise, ASJspring conference (2002) in Japanese
– Norio Kubo, Understanding the relationship between vehicle background noise and tyre block pitch harmonics, MSc thesis approved by University of Southampton (2001)
Our Team
Creativity. Passion. Excellence.

Norio Kubo
Creative Sound Designer・AI-SQ Engineer
Our Blog
Update our skills and informations
Contact us
EV Soundscape Limited
Level 10 HULIC Minato Mirai, 1-1-7 Sakuragi-cho,
Naka-ku, Yokohama-shi, 231-0062 Japan
info – evsoundscape.jp
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EVサウンドスケープ合同会社

Map to HULIC Minato Mirai Level 10 from Sakuragi-cho Station