EV Soundscape Limited

EV Soundscape Limited

Same Beat, Different Rhythm: Reflections on EV Sound Design from My Work with Argentine Tango

The musical rhythm explored in the Bentley Torcal, and the temporal structure of sound emerging from research on music perception 1. A New Approach to Sound Design in the Bentley Torcal Bentley Motors incorporates sounds played on real musical instruments into the “Bentley Dynamic Symphony,” the sou…

12 hours ago

The Sound of the Bentley Torcal: Creating an Emotional Rhythm Instead of Imitating a V8

On 23 September 2026, Bentley unveiled the Torcal, its first production battery electric vehicle. At EV Soundscape, we were particularly interested in its powertrain sound, the “Bentley Dynamic Symphony.” How can a car without an engine still convey the distinct feeling of driving a Bentley? The Tor…

a month ago

Sound Design as a Technology for Translating Product Philosophy

During a recent discussion about sound design, I had an opportunity to reconsider a fundamental question: why is sound design necessary in the first place? As a premise, I believe that product sound is rarely the primary reason for purchase, except in special cases. There are examples such as the Fo…

4 months ago

Reflections on My Presentation at the JSAE Spring CongressEV Sound Design through “Score-Based” Approaches and the Strata of Sounds

I recently had the opportunity to give a presentation at the JSAE Spring Congress on Score-based Sound Design, a sound design method for electric vehicles. In this presentation, I introduced the idea of considering EV sounds, especially AVAS — Acoustic Vehicle Alerting Systems — not simply as warnin…

4 months ago

Exploring New Creativity in Automotive Sound Design Together with AI

I recently had the opportunity to deliver a keynote speech at the KSNVE conference on the theme of “AI-SQ Engineering × Creative Sound Design for Future Automotive Sounds.” In my presentation, I discussed sound quality evaluation, sound design through “score-based” approaches, AI-assisted sound expl…

5 months ago