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#5 “Engine sound perception – Apart from so-called engine order analysis”(SFA/DAGA’04, 2004, Strasbourg, France)

Looking back at more than 20 years of conference presentations (2002–2024), I have selected the five that were the most memorable to me. Coming in at number five is my presentation at SFA/DAGA’04 in Strasbourg, 2004. At that time, I was working for a German car manufacturer, where my main challenge …
11 months ago

#1 Char Aznable / Jedi Master: Sound Design Recipe for Active Sound Design (ASD)

If you grew up in the ’80s in Japan, you probably know Char Aznable—the “red comet” from Mobile Suit Gundam. Even if you are not Japanese, you may still share the same excitement through Star Wars. These shared cultural icons inspired me to present a unique approach to Active Sound Design (ASD).Sinc…
11 months ago

Presentation at SSDS/JMAC2025 Technical Seminar

Three AI (Artificial Intelligence) based sound quality evaluations will be presented at the JMAC 2025 technical seminar on September 4, 2025. The results of the research project “Shin-Sound Quality Evaluation Aufhebung” are now available for general use as AI-SQ Engineering. The three AI concepts (A…
a year ago

Brand Sound is:

There are many ways to express brand sound, but we would like to introduce the following expression this time. Brand sound is: "A sound that has a powerful impact on the listener and creates an emotional connection between the story you are telling and the listener. - Joel Beckerman" We want to crea…
a year ago

Our Mission : Upgrading AVAS towards EV Soundscape

AVAS - Acoustic Vehicle Alerting System, is nowadays commonly installed as safety issues of electric vehicles. However, this sound device affects both the brand image of the vehicle and the environmental sound. Namely, it leads to soundscape.Therefore, our goal is to advance the AVAS sound from a me…
a year ago

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